
Please tell us a bit about how you got where you are today.
I started as a somewhat clueless adolescent who was heavily into snowboarding. I even had a company sponsoring me, and my team manager suggested I do a job training with them – maybe a charming way of letting me know I wasn’t a good enough snowboarder to make it as a pro.
So I learned to be a salesman in the surf and snowboard area. I went on to work for Oakley, and then got asked to be their sales rep in Hamburg. I was in my early 20s and it was a total overnight decision, for the first weeks I was sleeping in hotels. Later I shifted from action sports to fashion, and there was the idea of doing my own thing.

How did you get to work with the brands that are in your roster today?
I started my business in 2005 with Clae Shoes which are still at Haptiques. I am lucky in that I’m very fond of the products and companies I work with. Being your own boss might be stressful and risky, but it can be also very satisfying.
But in those first years, I worked too much and wore myself out a bit, so in 2011 I decided to move to the Bavarian countryside to find a retreat from all the travel and all that. And there is this good vibe philosophy that I’ve been following – I don’t want to work with assholes that make my life a mess, I want to find joy in my work. So it all eased down a bit – and funnily enough, I became more successful.
What are your criteria for taking on a brand or product?
There are no fixed criteria, basically I have to like the products and see some potential. Most brands I work with I have engaged with personally even before doing business with them, for instance Porter or Pendleton.A recent example is Ovadia and Sons from New York which I discovered by chance and simply sent them a message via Instagram. They directly replied whether I had time for a quick phone call. So we talked – they are twin brothers, Shimon and Ariel, and we’ve become friends, laughing about what a happy accident it all was.
Yours is a classic case of »making your passion your work«. Besides this passion, what does it take to be successful at it?
Most would say it’s hard labour, but fortune plays a big role as well. And good people. Nobody can go it alone. You need support, and what goes around comes around. If you treat others in a fair way, it will come back to you. And you always meet twice. Honesty is most important for me, whether in private or in business. Don’t gloss over things, always speak your mind – people who can’t cope with that won’t be the ones who will help you on your way. I’ve always disliked this »fake it to make it« attitude. I believe that if others sense that you’re honest with them, it creates a base of trust that all can build on.